Fireman Sam is set in the Welsh village of Pontypandy. Fireman Sam works in the Pontypandy fire station, saving people, buildings and animals from fire and other predicaments, as well as keeping the town fire-safe with his friendly advice.

The Pontypandy Fire Brigade
"Get out, get the fire brigade out and stay out."
Fireman Sam: Sam is a trustworthy, dependable fire fighter, always willing to lend a hand.
Fireman Elvis Criddlington: Elvis is a bumbling, but loveable fire fighter who likes to cook. He once cooked green spaghetti, thanks to some meddling from Norman.
Firewoman Penny Morris: Penny is a resourceful fire fighter, and the only female at the station. A late addition to the series.
Station Officer Steele: Steele, or sir, is the Pontypandy stalwart in charge of the station. He has been in the fire service for over 25 years.
Jupiter: Jupiter is the station's long-serving fire engine. His number plate reads: J999.

Pontypandy Residents
Dilys Price: Dilys is a middle aged woman who owns and operates Price's General Store. She lives above the store, with her 'little sugar candy' Norman. She likes to watch tennis, and never seems to take her hair out of rollers.
Norman Price (often referred to as Naughty Norman): Norman is a cheeky young boy who likes fishing, football and creating general trouble and mischief. He lives with his mother, Dilys.
Trevor Evans: Trevor is the Pontypandy bus driver, and also a part time fireman. He quite fancies Dilys.
Bella Roma: Bella is an Italian lady with red glasses, who owns and runs the Pontypandy cafe. She has a cat named Rosa.
Sarah and James: These two cheerful kids are Sam's niece and nephew, and they love to spend time with their uncle. Sarah has a teddy bear called Cuddles.